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CAREFUL
PLANNING OF YOUR WEB SITE IS CRITICAL!
At the risk of sounding repetitious, we cannot
stress enough the importance of Sales Web Design as being a carefully planned integration
of both copy and graphics. If you are planning to set up a web site for the purpose of
selling a product or service to others, then it is important to remember that the
"packaging" is as important as the product itself.
PACKAGING IS EVERYTHING!
People often make first choices on impulse because they are impressed with the way a
product is packaged. A diamond bracelet has little sales appeal if presented in a
cardboard box. Take that same bracelet and place it in an expensive looking velvet lined
jewelry box, and suddenly it becomes a product that people will want to purchase.
Packaging is everything!
YOUR WEB SITE MUST FUNCTION AS A LIVE
SALES PERSON!
The same rule applies equally to selling a product or service over the internet. The only
exception is that a web site not only provides a means of "packaging" the
product to create appeal, it must also function as a "sales person," taking you
through a complete formal presentation, from the introduction of the product to the close
of the sale.
WHAT YOUR WEB SITE SHOULD NOT DO!
More often than not, you will come across very sophisticated web sites filled with
"Buttons, Whistles and Bells" created to draw your attention. You will find an
assortment of interactive links on a page, created to take you from one thought to another
on your own. However, allowing the visitor to make a choice of where to go without any
guidance is a great mistake in which many web developers make.
UNDERSTANDING THE CORRECT WAY TO BUILD A
WEB SITE!
Creating a web site to sell a product or service is like composing a sales letter. The
author of the sales letter presents the product in an orderly fashion by creating a need
for the product, then presenting the product itself along with the benefits derived from
owning or using the product, and finally the close where action is required… the
purchase. When you read the sales letter, you do not skip around, back and forth, from one
thought to another. You read it exactly as it was intended to be read until you are
convinced that you must buy the product.
LET YOUR WEB SITE GUIDE VISITORS TO THE
SALE ITSELF!
A good "sales" web site will take the visitor by the hand and lead him from one
important point to the next until he is convinced that the product is exactly what he is
looking for. This is accomplished with the integration of both graphics and sales copy
along with the mechanics of moving "thought'' in carefully planned stages to the
conclusion… the sale!
ERAY DESIGN CAN PROVIDE A TOTAL PACKAGE
FOR YOU
At ERAY Design, we will apply this technique to the web site we design and develop
for your product or service. Supported by a number of important software features (such as
catalogs, or shopping baskets for catalogue selling… when required) we can even add a
merchant account feature to your site to allow for an instant sales transaction.
The entire web package we prepare for you will provide the
most effective sales tools you will require in order to completely automate your business
on the internet, thus enabling you to spend your time doing other things while your store
brings in those sales and deposits going directly into your checking account. What could
be better!
THE ONLY THING YOU HAVE TO DO!
Take a few minutes now to tell us about your project. What kind of product or service you
want to promote. On the next few pages you will find some forms which you can use to relay
that information to us. As soon as we receive that information, we will get back to you
with an email and a proposal for you to consider. That's all there is to it. We know you
will be pleased with our offer. Contact us now! We look forward to helping you in every
way that we can.
