Rita
Ford Music Boxes
Rita Ford Music Boxes website was designed for the
purpose of expanding the sales of their products to the internet utilizing an online
catalog. The features of this site needed to display a presence of elegance as well
as an integrated catalog that would be easy for customers to navigate though 20 various
catagories of over 250 available products to choose from.

Working closely with the client, every aspect of this site
was carefully planned and each photograph for the catalog was individually retouched to
provide the best possible visual details of the products to be viewed on all types of
browsers. Each selected catagory presents a thumbnail array of available products with
small descriptions.
Apon
selection of the thumbnail catalog items, the viewer is presented with a larger image of
that particular product and a more detailed description with available options such as
color, musical tune and customized engraved plaque. After the client completes their
selections, the catalog carries them through a few final steps in the checkout phase which
also includes the calculation of shipping costs and an invoice for the customer to print
for their records. The order is then emailed directly to the site owner.
One of the more
exciting features is the web-based catalog administration system giving the site owner the
ability to completely configure and manage the catalog from any
location in the world. With just an internet connection, a web browser, and a ftp client
program, the administrative "backend" allows the site owner to add or remove
product information and images in the catalog without any technical expertise. Once the
product is added or removed from the catalog, the site is instantly updated..
Visit this site at: http://www.ritaford.com
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