Regardless
of what you spend on a web site, it is crucial that your presence on the internet
represents the best possible image of you, your product and your company. . .
There is no magical formula for creating a successful sales web site, but
there are two fundamental rules that should always be followed:
(1) Keep your web site simple and
easy to navigate.
(2) Let your copy do the selling… not the graphics.
The right graphics creates an image of success. It sets the
stage for selling. The right sales copy will take the prospect through the presentation,
step by step, right to the close of the sale. Both graphics and copy are supported by
important software (catalog formats, grocery baskets, merchant accounts, etc.) to make the
total package a successful marketing tool.
At ERAY Design, we incorporate both these
rules into all of our custom web developments. Working together with previous clients, our "Partners
for Profits," we have gained extensive knowledge
on what works, and what does not work!
ERAY Design will not only create an
image for your company that will stand out among
the crowd of competitors, we will make both graphics and copy do exactly
what it is supposed to do… sell your product and/or service.
Our past experience has taught us that most clients have
little or no idea of how their site should look. Before we begin any web development
project, we ask our clients to email us with a letter describing their business, the
product and/or service they wish to promote, the types of prospects they are reaching out
to, and even the marketing methods they plan to use. Many times, we communicate with our
clients by telephone in order to get a "feel" for their needs, their hopes,
dreams and expectations for the new business presence or image they want to project.
When your web site is ready for its "premier
opening" on the network, we can also provide you with all of the resources you will
require for hosting, dial-up access and email services though our "Partners
for Profits," Computown Techologies - CNJNET
